Ssumier Pasricha is the funny guy
behind the social media rage, Pammi Aunty. For those of you who have not caught
on, Pammi Aunty is your next door (if you are in Delhi) middle aged Punjabi
aunty, who is constantly disgruntled, constantly opining and always hilarious. In
his short videos as Pammi Aunty, Ssumier provides a rich social commentary on
urban India’s attitudes, values and overall sensibility, all packaged in a
humorous manner.
“Pammi aunty is there in every
family” says Ssumier, when asked what inspired him to take on a persona so
different from his own, and at this early stage in life. “Pammi aunty is never
happy with her circumstances, and gossips about everything. I have met many
such ladies in my life and the ideas come from my personal experiences”, he
adds. Pammi aunty is a reflection of a segment of contemporary Indian women of an
older generation who are witnessing events and changes all around them, but not
always partaking in them.
