Promo impressions: Veere di wedding maybe more than just a chic flick

Like the other two productions by the Anil Kapoor Film Company – Aisha and Khoobsoorat – the upcoming Veere Di Wedding, too, is a female centric film. This also continues the strong run of films driven by female protagonists seen so far in 2018 like Padmaavat, Hichki and Pari. But unlike these films, Veere Di Wedding makes no promises other than being a fun film.

No one ever said that a fun film can't shine the light on changing social attitudes, though.

The film has clearly taken a leaf out of the Sex and the City book. And not withstanding the now antiquated pop-culture reference point, the film promises to be a progressive one and not just one about the sexy shenanigans of four friends. That said, though, the Indian film industry hasn't dared to venture into the territory so far.

 

And if anyone has seen the video for the song 'Tareefen' from the movie, they would be aware that it is a pretty different take from the usual fare, that ends up objectifying women. Even though the glam quotient is high enough to go down as a memorable party number, with Badshah doing his rap, this is no item song.

Each of the women is seen to be in a different place in their lives, as the promo tells us, but binding them together is their friendship. Now we have seen multiple bromance movies, with Farhan Akhtar as their pioneer, but I can't think of any recent films with female friendships at their base. Aisha, which was the Anil Kapoor Film Company's first production, came close. But that too, is based on Jane Austen's classic novel Emma, which is not so much about friendship as it is about an individual. Given how important friendships tend to be for women, it is surprising that we haven't seen this kind of a film in mainstream Indian cinema earlier. To that extent, it seems to be a fresh story.

We are told that one of the friends eloped to get married, another is seeing the breakup of hers and a third is just not ready to take the leap. From the word go, these are atypical life scenarios for the average Hindi film heroine, despite the fact that that the portrayals have become more relaxed, life like and emancipted in the last few years.

All in all, which is due for release on June 1, looks like it is worth a watch, than not.